Ridiculously Rich

Guild Foods Market is thrilled to include Ridiculously Rich By Alana in their store. Whether you’re enjoying a weekend indulgence, treating your sweet tooth, or sharing a slice (or four) with friends – cake is always worth doing well. That’s why every Ridiculously Rich cake is meticulously handcrafted from refined recipes using the finest ingredients. From famously gooey chocolate brownies to chunky rocky road and salted caramel slices, Ridiculously Rich by Alana are devoted to making delicious baked goods for cake lovers everywhere.


The Apprentice Winner

Led by chocolatier and head cake-maker Alana, Guilds Foods Market’s Ridiculously Rich By Alana was born from a devotion to deliciousness. Founded in Guildford 2010 (and known as Narna’s Cakes until Alana won BBC’s The Apprentice in 2016), Ridiculously Rich began in a little country kitchen in West Wales. We’re proud to be obsessed with flavour, tantalised by texture, and motivated by everything moreish. Our luxury cakes and chocolates are designed to delight, and we love bringing smiles to the faces of cake cravers nationwide.


Scrumptiously Sweet

We’re proudly picky when it comes to refining our cake recipes. Developed by Alana over years of kitchen research (that is, tasting and trialling all sorts of scrumptiously sweet stuff) the cakes in our signature collection are meticulously handcrafted in Wales from the finest ingredients. Imagine divinely dark Belgian chocolate, giant marshmallows, homemade butterscotch, locally farmed free range eggs and silky salted caramel – mmm! Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.


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